Titipku - Revamp List Pasar

🌇 Background

Titipku requires user to pick an area before adding products to app. However based on customer interviews, users may not be familiar to a certain shopping area (especially new downloaders/registers); in fact some may have perceptions that reduce their willingness to purchase from pasar. We need to inform how each area differs from one another, be in Titipku or in real life, in order to help users add products faster.
Aside from that, existing users also look for other area once they cannot find the products. Therefore we need to inform how each area differs in terms of completeness.

🧑‍💻 Role

• Project Manager : Kristie Marsela
  
• UX Research        : Adi Barakat
  
• UX Writer              : Yasmine C
• Designer               : Ade Rezza Maulana

🎯Objective

Increase user familiarity to pasar & knowledge that there are many products so they can be more willing to purchase.

📈 Goals  

Increase conversion of download - register to ~20%, register - order to ~30%

‍

🔎Discover & Analysis

To achieve the objectives that we have set above, we do some research for determine what's pain point and insight of user.

‍

Research Phase

Qualitative Research with 5 user of titipku.‍

‍

💡Ideate

After we discussed about the user insight we move to decide some possibilities to develop the new list area, here it is:  

We have 3 big ideation in here,
The effortless ideation is

‍

Then we discussed about third ideation and decide what information we can provide.

Big Information that we must have is
1. Quality
2. Familiarity
3. Variety Of Product
4. Offer

‍

Then we decided to make a solution as follows :

• Add the number of lapak and products available in that pasar
• Add the nearest distance sorting and distance from the user's location
• Add the gratis ongkir tag and the number of promo products in the pasar
• Add Photo of pasar ( Stage 2 Development )
  to add photo of pasar we need time to development CMS for image pasar uploader and OPS team to capture image pasar.

Why we don't use others solution

• Deskripsi Area -> To effort and we cant find the standard of description, better with visual
• Foto Produk -> We have this one, but we cant control standard of product image that pedagang uploads
• Tag hygiene -> Covered with photo, use this tag will make backfire if we have hygiene and "non-hygiene" pasar
• Rating Pasar -> backfire too, Pasar that have a small pasar rating will tend to be loss
• Map Geolocation -> some people not using this feature. this feature just for Jatiper
• Section Pasar terbaik -> not have data yet.
• Tebus Murah -> Covered with promo

‍

✏️Wireframe -> Stage 1 Development

‍

📱High Fidelity -> Stage 1 Development

‍

Requirement -> Show product variety & lapak in area list
User Story -> As a user I would like to know how each area differs from one another in terms of the products sold and the number of merchants so that I can choose the area which can provide me with all the products I need.

‍

✏️Wireframe -> Stage 2 Development

📱High Fidelity -> Stage 2 Development
‍

Requirement -> Showphoto of pasar in area list
User Story -> As a user I would like to know how the pasar actually looks so I that I can develop familiarity to the place

‍

‍

‍